NotificationAPi
Est. 2020 - CAnada 🇨🇦
Philosophy
When NotificationAPI started in 2020, a prominent VC learned about it through a mutual friend and made us a simple pre-seed investment offer. This made us think hard about the DNA of NotificationAPI.
We had experience with VC and were too familiar with the chaos and growth pressure in venture-backed startups: "Move fast and break things." Honestly, that is great advice for most companies.
But not developer tools.
You can't "move fast and break things" if the devtools you rely on also "move fast and break things.", if they increase their prices as they experiment, or shut down features as they pivot or change org structure.
So, we decided to build the complete opposite:
A stable business without external funding
Heavily focused on quality and affordability
With strong unit economics to do this forever
At our core, we are software craftsmen passionate about building a great product.
- The NotificationAPI Team, inspired by DHH and The Infinite Game
Product
Build something you'd be proud of. Build it in the image of your beautiful mind.
People
The real treasure are the friends you make along the way. Have some fun.
Perpetuity
Build to last. One day your kids' notifications will go through here.
In 2015, I (Sahand) was the CTO of this successful VC-backed B2B SaaS company in Canada, where the notification system was both critical and problematic. Between complex infra and logic, messaging policies and regulations, and many notification items on the roadmap, nobody was happy with notifications. Not users, developers, or the non-technical team.
Our co-founders at our first conference booth in Toronto
From left: Mohammad Asadi (CTO), Sahand Seifi (CEO)
"There must be a 3rd-party for this," I thought, so I googled "Notification API" and found nothing. Am I missing something here? Isn't this a big enough problem? I queried Jira and found that notifications comprised 5% of our Done tasks. We had spent 5% of our WHOLE productivity on something that was already broken.
Over the next few years, as we solved each of these challenges, we learned about all sorts of bottlenecks and pain points, realizing the need for a developer tool to solve user notifications for developers.
After successfully exiting that company, we officially started NotificationAPI as an independent company in 2020.
99.98% Uptime
Regional Redundancy
Datacenters in US, EU, and Canada
100M+ Requests
Highly Scalable
Cross-Channel
300% Growth
Used In 95 Countries
10 Official Frameworks & Languages
Supporting DevTools
We are organizers and sponsors of the DataForge Data & Infra Hackathon in Toronto, Canada.
Supporting Aspiring Developers
We have a long-lasting partnership with Get Building to help unemployed and underemployed people become software developers.
Supporting the Canadian Technology Sector
We are members and sponsors of TechNL, the tech industry association in Newfoundland and Labrador.
Supporting Early-Stage Founders
We are producers and sponsors of the Bad Advice podcast, dedicated to encouraging founders to think differently and act from their heart.