NotificationAPI
vs.
MagicBell
Detailed comparison with screenshots (2024)
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Summary
We are committed to providing an honest review. If you notice any inaccuracies, let us know and we will make the necessary adjustments.
NotificationAPI
Better pricing
Better email notification capabilities
Batching, scheduling, throttling, etc.
Better for:
Teams that are price conscious and want to send more than just in-app notifications, especially emails and texts.
MagicBell
Nicer in-app widget out of the box
Supports Slack and React Native
Simple workflow builder (Smart Delivery)
Better for:
Teams with more budget and a sole focus on in-app or Slack notifications.
Pricing
NotificationAPI offers a very competitive pricing, especially considering that it does not require paying for another email 3rd-party.
NotificationAPI
Bigger free tier
Whitelabeled in every plan
Indefinite notification retention
Includes 3rd-party email costs
MagicBell
Limit on number of active users
Limit on notification retention
Whitelabling starts at $600
Requires paying for your own email service
Differentiating Capabilities
In-App Notifications Widget
MagicBell offers a beautiful experience out of the box, while NotificationAPI's customizability allows achieving the same results, but with more upfront dev and design work.
NotificationAPI
NotificationAPI offers a bland in-app widget without any branding out of the box. However, it can be heavily customized to your needs using CSS.
MagicBell
MagicBell offers a nicer looking in-app widget out of the box. Furthermore, the in-app widget offers a couple of special capabilities such as tabs for grouping notifications and multiple built-in themes.
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Logic & Workflows
NotificationAPI offers a wider selection of notification automations, however MagicBell has a unique notification workflow builder that allows for sequencing notifications.
NotificationAPI
Batching and digest
Scheduling
Throttling per user
Deduplication (idempotency)
User Preferences
MagicBell
Simple workflow builder, a.k.a Smart Delivery
User Preferences
Email Notifications
MagicBell acts as a router around your own email service. NotificationAPI is an email service and exposes more email related capabilities.
NotificationAPI
Powerful HTML email editor
Does not require a 3rd-party
Batching and digest
MagicBell
Requires raw HTML input
Must bring your own 3rd-party
Other Notable Capability Differences
NotificationAPI
Supports automated voice calling
Provides an administrative API
Unofficial React Native library
More language or framework specific libraries and documentation
MagicBell
Supports Slack
Provides an administrative CLI
Official React Native library
Less libraries
Reliability
Both NotificationAPI and MagicBell offer a reliable experience, regulatory compliance, and various support channels.
NotificationAPI
Chat, Email, Slack, Discord, Video Call
Uptime: 100% in the last 180 days
Separate regions: US, Canada (Europe by request)
MagicBell
Chat, Email, Forum
Uptime: 100% in the last 180 days
Europe region
Closing thoughts by
NotificationAPI's CEO
We love a healthy competition.
I respect MagicBell's in-app widget UX/UI. Learning from that, we are refactoring ours to look stunning. 🤌😘
MagicBell and I share the feeling that companies should respect the end-user's inbox. So, we have plans to add smart workflows in Q2 2024 as well.
I look forward to our team updating this page with more green checks for us. 🚀
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